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Tag Archives: False Claims

BusLaw

When Does Comparative Advertising Cross the Line?

By Michael Pike and Daniel Lustig |

The term comparative advertising refers to a form of advertising in which a company explicitly references the brand of a competitor. When done properly, comparative advertising is legal in both Florida and throughout the country. Indeed, the Federal Trade Commission (FTC) notes that comparative advertising actually be an important source of information for consumers… Read More »

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